Stars Like Keira Helping To Put The Theater Back On The Map

Posted by in June 03,2011

Click to EnlargeStar performers, including Keira Knightley, helped ensure that the proportion of West End theatregoers watching plays in 2010 rose again.

The share of attendances for plays last year was 26.2% – up 0.7% from 2009, the Society of London Theatre (SOLT) said. It was already up 4.3% from 2008.

In its box office data report, the SOLT states that “the big driver” behind business in 2010 was major name actors in plays.

They included Knightley and Damian Lewis in The Misanthrope, as well as Sex and the City actress Kim Cattrall and Matthew Macfadyen in Private Lives.

More at source.



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